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4 Unexpected Strategies for Understanding Your Customers
Image source: 3daystartup.org For startups and established businesses alike, effective market research means the difference between a company that thrives and one that dies. Good market research helps...
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The Blue Impact: New England Aquarium Goes Mobile
Image source: smartdestinations.com The New England Aquarium has been one of the most popular Boston attractions since it opened in 1969. Visitors to the iconic aquarium are welcomed by playful harbor...
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A Breath of Fresh Air: Mobile Marketing And The Toyota Avalon
Image source: pure9studios.com Today’s auto market is flooded with mid-size sedans. In the past, car companies would have turned to simple television and print advertising to effectively reach their...
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Market Research and the Psychology of Influence
Image source: empowernetwork.com Today, expert copywriter and serial entrepreneur Yanik Silver contributed a fascinating piece to the Early to Rise newsletter. In the article, he breaks down a recent...
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How Market Research Skills Transform Your Marketing Department
Image source: inkhead.com For companies that are developing a matrix of essential skills for new marketing hires, it’s important to consider market research skills. While tools like Instant.ly make it...
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For the Love of Chocolate: Mobile Marketing and Godiva
Image source: businessweek.com If you’re a chocolate lover, you’re probably familiar with the Godiva brand. The Belgian chocolatier has been tempting people with melt-in-your mouth chocolate truffles...
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Use Mobile Market Research to Build Customer Trust
Image source: trendslide.com Register.com released a provocative new post on their blog that cuts to the quick of the importance of customer trust in the online environment. “It’s been called the one...
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It’s In Their DNA: Mobile Marketing and 23andMe
Image source: 23andMe.com What if you were able to predict your future? Would you want to find out specifics about potential health risks, or would you prefer to let the truth reveal itself in time?...
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Organic Living: How Whole Foods is Broadening Their Reach with Mobile
Image source: prwatch.com As the saying goes, you are what you eat. If you believe there’s some truth behind the old adage, there’s no better time to go organic. Restaurants and food stores selling...
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Priceline.com: Mobile Deals On the Move
Image source: codingacrossamerica.com Have you ever gone on a long road trip with the intention of driving straight through, only to stop for the night a couple hours from your destination? Or perhaps...
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The New Coke Model and Why Businesses Fail: How to Avoid 3 Common Product...
Image source: caprockhosting.com Launching a new product can be tricky. If you are a business owner, chances are the following scenario either has happened or will happen to you. Your team develops a...
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Don’t Be Immobile: How to Get On Board The M-Commerce Explosion
Image source: rippll.co Have you ever gone shopping during your morning train commute or while waiting for the bus? Chances are the answer is probably yes. It’s no secret that customers appreciate the...
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Looking Into The Crystal Ball: Using Market Research As a Predictor For...
Image source: evolllution.com If you’re a business owner, you understand the importance of knowing who your customers are. Knowledge of customer demographics and behavior can be the determining factor...
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What Is Your Target Audience Thinking? Three Ways Market Research Can Help...
Image source: mindblogs.smartandstrong.com You’re an entrepreneur. You’ve invested countless hours, dollars, and your heart and soul into your business. And after spending many years bringing your...
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3 Ways Market Research Can Help You Launch a New Business
Image source: homeceuconnection.com Entrepreneurship is certainly not for everyone. Launching your own business is arguably one of the most challenging things that you can do. It means lots of long...
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Urban Outfitters’ New Mobile App Engages Customers and Drives Sales
Urban Outfitters is a clothing and lifestyle brand that targets young, trendy customers. Image source: thedrum.com The most useful mobile applications go through some intense behind-the-scenes...
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Have Stage Fright? Market Research Can Help You Manage Your Anxiety In Front...
Market research can help frequent presenters get to know their audiences and manage their anxiety. Image source: wikimedia.org Public speaking is one of my biggest fears. Each time I am forced to...
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Frequently Asked Questions: How to Design Your Mobile Survey to Get the...
The design of your mobile survey questions can affect your response rates significantly. Image source: Flickr user Bilal-Kamoon When it comes to mobile surveys, some questions are better than others....
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Have Mobile, Will Travel: How Location-Based Marketing Can Help You Attract...
Location based marketing is a great tool for hotel owners interested in attracting new customers. Image source: wikimedia.org It’s no secret that the travel industry is going mobile. More hotel chains...
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Incentivizing Your Mobile Survey- Do You Know What’s Important to Your Target...
One strategy for increasing survey responses is rewarding participants.Image source: Flickr user 401(K)2012 Whether you’re a frequent shopper at a local department store or you’ve recently purchased...
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