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Have Mobile, Will Travel: How Location-Based Marketing Can Help You Attract...
Location based marketing is a great tool for hotel owners interested in attracting new customers. Image source: wikimedia.org It’s no secret that the travel industry is going mobile. More hotel chains...
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Incentivizing Your Mobile Survey- Do You Know What’s Important to Your Target...
One strategy for increasing survey responses is rewarding participants.Image source: Flickr user 401(K)2012 Whether you’re a frequent shopper at a local department store or you’ve recently purchased...
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Learn What the Customers Want: How Market Research Can Bring Business to Your...
Restaurants have high failure rates and often operate on razor-thin profit margins. Image source: Flickr user dalbera A recent study by researchers at Cornell estimates that nearly 60% of restaurants...
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Get Their Attention: Three Surefire Ways to Increase Engagement on Your Next...
Format your mobile survey to increase engagement with your audience. Image source: Flickr user garryknight Are you a business owner who’s feeling frustrated by high drop-off rates on your recent...
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More Fun in the Sun: How Nivea Kids is Making Beach Trips Easier for Their...
Family trips to the beach can be equal parts fun and stressful. Image source: Flickr user ralphandjenny It’s every parent’s worst nightmare. You’re spending the day at the beach with your family. The...
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Streamlining the Customer Experience: Improve Your Mobile Website with A/B...
More customers are using their mobile devices to interact with businesses. Image source: Flickr user Francisco Osorio A recent survey estimates that close to 60% of American adults now own a smartphone...
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Using Market Research to Improve a Business Website: Why Messaging and Design...
Market research can be used to modify your business website over time. Image source: Flickr user aesop When is the last time you took a good look at your business website? It goes without saying that...
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Ways Market Research Can Support Content Strategy: Examining Tone,...
Tailoring your content strategy can help you get more leads for your business. Image source: Flickr user 10ch If you’re familiar with the digital marketing world, you’ve probably heard the following...
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Chicken Fries: The Evolution of a Trend
Burger King’s chicken fries are back. How did concept testing help create the cult classic?//Image source Flickr user JeepersMedia Many parents will tell you that food served in a specific format – for...
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Where Do You Fall? Why Brand Positioning Research Is a Great Investment
Disney’s brand is crystal clear in all they do, from the smallest frames of a movie to the complete composition of a theme park.Image source: Flickr user Tedeytan The Walt Disney Company is a...
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